Fashion marketing wiley desktop editions by mike easey. This book has been written to satisfy students requirements. Fashion marketing is largely based on the working and teaching experience of a team of experts from newcastle business school a part of northumbria university. Clothing that is not purchased or worn is not fashion to paraphrase armani knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion.
A catalogue record for this book is available from the british. Fashion marketing is written to meet students requirements and has many features making it essential reading for anyone involved in the fashion and clothing business. John willans, msc, dipm, certed, until his recent retirement, was a senior lecturer in fashion marketing and retail distribution in newcastle business school. Understanding fashion marketing 1 an introduction to fashion marketing mike easey. Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. He has worked for three multinationals in marketing research, promotion and marketing planning positions. A \ \ contents list of contributors preface acknowledgements part a. Here is the full list of best reference books on fashion marketing.
Mike easey clothing that is not purchased or worn is not fashion to paraphrase armaniknowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. Buy fashion marketing by mike easey from waterstones today. Mike easey, ba hons, dipm, mcim, certed, is director of collaborative ventures in newcastle business school at the university of northumbria at newcastle. Marketing has recently been recognized as an indispensable component o fashion and clothing courses. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil your creative potential and be a financial success. Everyday low prices and free delivery on eligible orders. Info is critical to deciding how to make a product that will sell.
Two on the fashion marketing environment and cowrote chapter five with mike easey. Clothing that is not purchased or worn is not fashion to paraphrase a. There is increasing recognition of the importance of marketing in fashion and clothing education. Fashion changes from season to season and from year to year. Mike easeys text has been an enduring feature of scholarly studies of fashion.
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